A Beginning

I suppose Beginnings are as difficult as endings or perhaps they form a continuous circle depending on our position in time and space. I have been deliberating on the Beginning of this blog and what this space COULD, SHOULD and WOULD stand for. What would THIS voice bring to the world? What would this voice serve for others and me?

I stand at a precipice, a decision point that I feel will set the tone of the work I do and what I (and by extension The Empowered Studio) stands for. Brand: a word that speaks to Identity of a person/thing/concept. I have been schooled in many management principles of what this means and how to effectively bring this to the market. Now this is the sticking point: What would that mean to me? I could easily wax poetic about topics relating to the art and science of coaching with an academic rigour HOWEVER I am slowly realising that the power of change is to bring AUTHENTICITY to IDENTITY. This means (for me) that this blog will capture all of me: Coach, Artist and Activist.

I initially was tempted to create three separate sections to this Blog to clearly delineate the areas of Coaching, Art and Activism. As I started writing though there was a distinct feeling of ‘parting’ of these pieces of myself. I struggled with HOW to tear away Coaching, Art and Activism. Let me provide an example that would better explain this tension:

A group of phenomenal coaches (myself included) started a movement called Coaches For Freedom (CFF). We decided that we could bring a different way of bringing change to the world starting on Freedom Day (businesses, communities and individuals). The format was simple: offering a free coaching session of 3 hours to individuals to be exposed to an alternative way of looking at personal development. Off we went and the initiative gained a tremendous following including Lead SA, 702, GIBS, UCT and Sandton Coaching Centre taking part. I remember opening the session at Sandton Coacing Centre with a reading of a poem followed by a video clip to set the scene for the day. The day unfolded beautifully with Coach and Coachee profoundly changed by the experience. NOW: how would you define this experience? Coaching? Art? Activism? To me this included ALL of these facets.

SO, this blog will incorporate all these parts, blending these, obscuring what is known to explore the unknown. I am human, I am diving into unchartered waters and invite you along this journey with me… There will be times of discomfort, as I will debate revealing the parts of myself that Id rather keep cornered. I aim to apply the touching philosophy of Amanda Palmer whereby being SEEN takes risk, once this is accomplished remarkable things emerge.

A true artist learns how to use the everyday materials to turn the seemingly mundane into a glorious sculpture that captivates and resonates with people. What I am finding is that the Artist can only transcend boundaries if there is true engagement with people, reciprocity of a kind. I invite you to share, bring YOUR materials to this digital studio space, I am curious of what this art piece can develop into with a community sharing insights on how to shape a world using a new way of engaging


Goodnight fellow dreamers





“There’s no “correct path” to becoming a real artist. You might think you’ll gain legitimacy by going to art school, getting published, getting signed to a record label. But it’s all bullshit, and it’s all in your head. You’re an artist when you say you are. And you’re a good artist when you make somebody else experience or feel something deep or unexpected.” 
― Amanda PalmerThe Art of Asking; or, How I Learned to Stop Worrying and Let People Help




Leave a Reply